For your business to thrive, it all comes down to connecting people.

But how do these connections happen? Where do you begin? At BOS Media Group, we answer that question in one word: Giving.

It may seem counterintuitive at first: how can giving help a business grow?

Once again, this is why a landing page is so important. Like we said last time, a landing page is a place where you identify a problem for a potential customer and offer them a solution. And the best thing you can do is GIVE THAT SOLUTION AWAY.

Wait – shouldn’t they have to PAY YOU for the solution? The problem is, they don’t even know you yet. How can you expect them to hire you when there’s no relationship?

Instead, take the first step and make a positive first impression. You just met, and all they know about you is: you’re one who helped them without charging a thing.

PLUS (this is HUGE, hence the ALL CAPS) it’s not exactly for free – there is a small, but very important exchange. You give them the solution, they give you… their CONTACT INFORMATION.

The reality is, most visits to a landing page don’t immediately translate into new business. People see what you do, and hopefully, experience the value that you offer. At this point, the goal is just to be the one they think of at some point in the future when they’re ready to do business.

And when that moment comes, they won’t have to search for you – because of lead capture, you’ll already be there waiting in their inbox.

Stop letting new customers slip through the cracks! If you do this right, in the iconic words of Casablanca, “This is the beginning of a beautiful friendship.” At BOS Media Group, our passion is creating lasting relationships where it’s actually a joy to give to the people we serve – we’d love to help you do the same.

For more on the magic of giving, we strongly recommend the book Give and Take by Adam Grant – it’s one of our favorites. (in fact, we even did a podcast about it – check it out!)

You are one click away from taking your business to the next level – let’s get to work!

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