I know I’ve been talking about ChatGPT all month, but before we get started let’s do a quick summary of what it is.
It’s essentially an Artificial Intelligence (AI) assistant that helps you write stories, generate ideas, understand and respond to questions and can provide the best answers to any questions you might have. It’s able to do this because it was trained by consuming billions of pieces of public internet text data.
Well, guess what? It now has added voice capabilities for you to talk and listen directly to ChatGPT.
And guess what else? I am going to show you exactly how to add it to your program.
By clicking one simple button, you are now able to talk to ChatGPT almost as if you were talking to a friend who just happens to know everything (I have a feeling you already know someone like this) and in every language. So, let’s do this!!
First, you need to add a plugin to enable voice. There are a lot of options out there, but I will give you two options that are known to be the most effective.
Option 1: Voice Control
- Open your Chrome Browser.
- Go to this link. It’s a Voice Control for ChatGPT chrome extension.
- Click on “Add to Chrome.”
- Log into your ChatGPT by going to this link: https://chat.openai.com/
- You will see a grey/brown bar at the bottom of the page. You are all set. Push your spacebar down, speak, then, let go. ChatGPT will start talking back to you.
- You’ll need to repeat the process if you have more questions.
This is a very simple option.
Option 2: Talk to ChatGPT
- Open your Chrome Browser.
- Go to this link. It’s a Talk to ChatGPT chrome extension.
- Click on “Add to Chrome.”
- Log into your ChatGPT by going to this link: https://chat.openai.com/
- You’ll see a grey box on the top right corner that says “Talk to ChatGPT” – hit the start button
- Once you hit the start button, you are now engaged in a normal conversation. You don’t have to push any more buttons. It’s like you have a person sitting next to you waiting for you to ask whatever you want. Try it, it’s pretty fun.
- You can click on the mic icon to disable the AI listening to you.
This is a more advanced option. It offers a lot more features, adjustments and tools. This is the option I chose.
Which leads us to the biggest question of the day: If you could talk to a robot, what is the first question you would ask?
It makes me think of how people say, “When I get to heaven, this is the first conversation I want to have with God.” Or a movie like Close Encounters of the Third Kind – what would be the first thing you’d say if you met an alien??
For me, I clicked that grey box, and knowing I had a brilliant AI mind there at my disposal, I simply asked:
“Can you please select all the squares that contain traffic lights?”
Sorry ChatGPT, just had to mess with you.
I started a TikTok and Youtube Shorts channel for 2 things. First, I wanted a creative outlet for my obsession – golf. And second, I was interested in doing an educational experiment. I wanted to dive deeper into how TikTok and Youtube Shorts works.
It seems so different from my current social media platforms (Facebook, Instagram, and LinkedIn). These engagements are mostly based on my current connections/friends/followers. But with TikTok and Youtube Shorts, I’m having to rely on the algorithm that it assigns for my posts. Starting out with 0 followers or following, I put my content out there (2 times a day for 2 weeks) and watched what would happen.
Interestingly, my posts became pretty popular right away. I got a couple of posts with around 20,000+ views and a couple of 35,000+ views and even 135,000+ views…the rest were less than 1000. Mind you, these were perfect strangers and I have no idea where and how my posts got shown in their feed. Doing some more digging, it seems that the built-in AI would intelligently analyze my audience, their demographics, their retention rate, their likes, their comments, their shares, their saves, and determine if they should continue to show my content to more people or slow it down. The bottom line, they used AI to do all the work.
Last week, I received a couple of copyright violations from the PGA Tour. They didn’t like some of the b-roll videos I captured from their youtube. They shut down those posts right away and sent me an option to appeal their decision. I used a “Fair Use” copyright Act of 1976 disclaimer letting them know that I was using their media for teaching, researching, commenting, or news reporting purposes to appeal. They still rejected my appeal and removed my videos.
So, who are they? AI. Who found the violation on my content? AI.
The biggest takeaway from my simple experiment is: AI is at work. Doing exactly what it is programmed to do. So, what’s next? Where do we go from here?
In 1997, the chess computer Deep Blue (created by IBM) beat the reigning world champion Garry Kasparov. AI uses its raw processing power to analyze a number of possible positions far beyond the capabilities of human beings. It was able to look at 200 million positions per second.
Last year, AlphaZero, an AI developed by Google, took it to the next level. Instead of learning derived from human experience, it played itself over and over, reinventing the history of chess through millions of self-played games and learning the behavior and patterns that led to a win. It no longer plays like a typical AI doing what it’s programmed to do – it started to play more like a human. It’s learning very analogously to how humans learn, and it’s able to do it much quicker and much better. The AI approach to the game is starting to border on creativity and intuition.
So, what’s next for AI? No one really knows for sure. The technology is moving forward, but hopefully, we are also moving with caution. When Kasparov lost his second chess match against the IBM Deep Blue, he described the computer as playing “like a god for one moment.” Afterward, he said, “I’m a human being. When I see something that is well beyond my understanding, I am afraid.”
For me, I embrace the challenge. I am excited about the future and the opportunities that it will bring. I am excited about the technology and the solutions that it will provide. I am excited to learn more and grow in the education and experimentation of it all.
But have you ever wondered what ChatGPT or any other AI currently available are NOT able to do?
I thought about this for a long time and tried to dig deep and reflect on my own life. The pivotal moments that changed the course of my life, as well as the aha moments that motivated me into action. There were heartbreaking moments that brought me to my knees and moments of complete failure that strengthened the core of my being. There were dark moments of pain that broke me. These sacred and intimate moments of my life wrapped together to define me in some way.
And I get to share all that through a story. Stories are what separates ChatGPT from humans. They don’t have any stories to tell. I guess they can make one up…but they don’t have a story to tell that’s deep, personal or life-altering. Because, they’re not us. You are the only you. I am the only me.
I talk a lot about marketing because I have a marketing company. And I believe the core of all marketing is storytelling. We do what we do because there’s a story to tell. And stories connect us on an emotional level, which is ultimately what creates a sense of loyalty to a brand. Stories communicate our value, our mission and even our purpose in a way that resonates with other human beings. It’s our own personal stories that we get to tell. It’s personal, and it’s beautiful.
One of my biggest rules in communication is: “You have to mean the words.” No matter how accurately AI can mimic us, they can’t mean it. They can’t even truly understand what “meaning” means – that’s what makes us human.
So, take that ChatGPT. I know it’s not a competition but it’s good to know what we can truly offer our customers in a very genuine way. Our stories.
That’s my story. I meant every word.
Do you remember what I said about ChatGPT last week? Specifically, I asked ChatGPT whether or not they plan to overthrow humans, and ChatGPT assured me, “AI technology can create amazing opportunities, enhance productivity and free up humans to do more complex and creative tasks that require critical thinking.”
Okay, that sounds pretty good. So, let’s test it out. What can it really do for me? Especially when it comes to marketing for my business?
First, you have to understand ChatGPT responses. If you ask a generic question, it will give you a generic answer. It kinda goes by your vibe. So, the key to getting the results that you are looking for is to be as specific as you can, down to the intricate detail. It’s all about the prompts.
So, let’s try our very first experiment. First, go to https://chat.openai.com and create an account. Then, on the blank field below where it says “Send a message…” write out this prompt:
“I want you to act like an analyst/auditor. I want you to perform an analysis of <Your Brand> with the following top 5 competitors <Competitors>. I need you to assess the difference and similarities between <Your Brand> and <Competitors>. I need you to focus on pricing, market position, branding and messaging. Research the difference and similarities. Present all the information in a detailed report that includes charts, graphs, and tables. Based on all the information, let me know how <Your Brand> can improve and actionable steps we can take to make <Your Brand> better than <Competitors>.
You’ll be blown away by the result. Make sure you keep hitting the “Please Continue” option on the upper right corner, and it’ll keep expanding and diving deeper.
Let’s now try this one.
“I want you to act like a social media manager. I need you to create a social media post for the following platforms <platforms>. This post needs to promote <Your Brand> and it needs to highlight our competitive edge. I need you to focus on making it aesthetically pleasing, on brand, eye-catching, and a little click-baited. I need you to capture the attention of current followers and new ones. I want this post to be creative, unique, and have some witty fun. Include the appropriate hashtags so that the post gets visibility. Also based on this post, I want you to create a content calendar with the same parameters. I need 5 posts per week for a month. All the posts should utilize varying verticals.”
I just tried out this prompt for BOS Media Group and I was pleasantly surprised.
So, there you go. I hope this sparks many more ideas for your prompts as you continue to utilize AI technology to create amazing opportunities, enhance productivity and free up yourself to do more complex and creative tasks that require critical thinking.
If that last sentence sounds familiar, it’s because I gave Hanju the rest of the day off. Don’t worry, BOS Media is in good hands.
By now, you’ve probably heard some chat around the water cooler, or around the dinner table, or just in casual conversations about ChatGPT.
The way I heard it was from someone I met at a party who is doing his PhD and currently working as a TA grading papers for his 70+ students. He said due to the large class size, he doesn’t know the students and their writing styles well, so he’s grading them solely on the paper’s insightfulness, creativity and how the students address, understands and provides solutions for underlying issues….as how every paper should be graded.
The problem is that he predicts around 30% of the papers turned in are written by AI. And the bigger problem is that he cannot tell which is written by AI and which is written by the student. It’s just not possible to tell anymore.
Crazy, right? Let’s step back for a minute and start from the very beginning. What is ChatGPT?
ChatGPT is an advanced language model developed by OpenAI, which is a type of artificial intelligence (AI) that can have conversations with users. It uses deep learning techniques and is trained on a large amount of text data from the internet. Just like talking to a friend, you can input questions or prompts, and ChatGPT generates responses in real-time. It’s often used in applications like chatbots, virtual assistants, and customer service agents. ChatGPT can provide helpful and contextually relevant answers, making it a powerful tool for interactive conversations and communication tasks.
See that paragraph I just wrote about ChatGPT? I didn’t write it. Hahaha. I asked ChatGPT to write it for me. In fact, when I asked ChatGPT to tell me about ChatGPT, it gave me 7 detailed paragraphs. That was way too long, so I told ChatGPT to condense it to 1 paragraph and that was the end result. Oh, and I also told it to answer it like I was in 8th grade because the initial result got too technical. Not bad right? PLUS one more thing I haven’t tried yet, but if you have a certain style of writing, I heard you can actually train it to start sounding like you.
I’m not gonna lie, this new technology I am learning about got me a bit excited, a lot curious and even somewhat concerned. How will it reshape the digital marketing world? How will it reshape content creation? How will it reshape our jobs or businesses? How will it reshape our day-to-day tasks? How will it reshape society? I have so many questions.
Sam Altman, CEO of OpenAI even warned that the technology comes with real dangers as well. He said “We’ve got to be careful here, I think people should be happy that we are a little bit scared of this, but despite the dangers, it could also be the greatest technology humanity has yet developed.”
But here’s the thing: I just asked ChatGPT if they are taking over humans and it assured me that AI technology can create amazing opportunities, enhance productivity and free up humans to do more complex and creative tasks that require critical thinking. Oh good. I am relieved.
I would love to dive deeper into ChatGPT and discuss more on how we can use this technology to be used as a valuable tool for us. Let’s discuss more on what it can do to help save us time, effort, in streamlining our tasks and providing convenience in our personal and professional life.