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What Problem Are You Solving?

In my last blog, I challenged you to come up with your worst idea. Hopefully, that opened up your mind to some new creative possibilities, but as you may have noticed: bad ideas don’t just automatically become a business (with the exception of the Shakeweight, of course).

The biggest question you need to ask if you want to turn your creativity into business is:

What problem are you solving?

It sounds simple, but most people don’t know how to answer this. You might have a product or service that starts doing well, but if you don’t know why, you won’t know how to build on the success.

You should be able to state this in a few words, or as Donald Miller calls it, “a one-liner” – a sentence that connects a pain point that people experience, and how your idea could resolve it.

Take a second to think about it: Where do you see someone having a problem? How could you address it?

Whether it’s a small idea to implement in your current business or a big idea for a new business, look around – the next great innovation might be right in front of you.

And that’s where flossing comes in.

NO, this isn’t about how people want to work with BOS Media Group because of my clean teeth (although obviously, it doesn’t hurt).

This is about a principle I once heard about how to develop healthy dental hygiene: if you’re currently not in the habit of flossing regularly, start by just committing to flossing ONE TOOTH.

It sounds weird, but you might be surprised – by lowering the commitment level, it removes barriers in your mind and increases your chance of success. One tooth is so easy, we don’t mind doing another, and before you know the small changes are big.

Which brings us back to your business. Start small. Look for a problem to solve. And please, let me know if there’s anything I can do to help you turn it into a business.

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