Worst Idea Ever

Posted 22 July By Hanju LeeEntrepreneurship, Marketing StrategyNo Comments

Worst Idea Ever

Worst Idea Ever

What is the worst idea you've ever had? How about translating a history book to broadway through hip-hop?

For many Americans, July is a time to appreciate our Founding Fathers and their world-changing creativity.

Obviously, I’m talking about watching Hamilton on Disney+.

This might sound weird, but the thing that stuck out the most to me is what a BAD IDEA it is. Translating a history book to Broadway through hip-hop should not work, and yet, here we are, living in Lin Manuel Miranda’s world.

I’ve had a similar thought about Pixar movies – I seriously wonder if some of their concepts were born from “What’s the absolute WORST IDEA we can think of?”  (A rat in the kitchen? Trying to understand a teenager’s emotions? An elderly couple who can’t have children where one spouse dies without accomplishing their dream?)  It’s like the more they corner themselves with a difficult concept, the more they’re forced to rise to meet the creative challenge – “Necessity is the mother of invention.”

This is especially important to think about at this time in history. As we continue to navigate a global pandemic and its economic impact, one thing is certain: business has changed, and it may never be the same again. How do we pivot and implement new ideas to take our business forward?

You may feel overwhelmed, but look around: what opportunities do you see? It could be in the way you’ve shifted your operation in the past few months, or in the adjustments required to work from home. Even on a personal level, pay attention to the innovative ways that you’ve managed home life, fitness, and nutrition, or online engagement – what do you see evolving around you?

At BOS Media, we believe that creativity is an infinite resource, where even the worst idea can end up opening new worlds. Our hope is that this ends up being a transformative time, as you dream big and experiment with imaginative ways to solve problems. We’d love to join you in that pursuit – please let us know if there’s anything we can do to help as you begin thinking and strategizing, and eventually as you take action to make it a reality.

In the meantime, the big question is: WHAT’S YOUR WORST IDEA? Honestly, we’d love to hear it – it really could be the gateway to your most creative work.

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