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Your Business Needs More than a Pick-Up Line

“So… how you doin?”

If you watched the show Friends, you heard this line from Joey many times, and you saw how unsuccessful it was with the target audience.

But what if your company’s marketing is having the same effect?

As a business, we are often too worried about our own self-image, our own self-interest, and our own capabilities that we forget about what our clients really need.

The key question is you need to ask is, how ARE they doing?

Instead of looking at yourself, become a student of your client. Find out their wants, their needs, their hopes, their fears. Take the focus off you, and figure out how you can create solutions for them.

The irony of great marketing is: It’s not about you. When you do it right, you’re not trying to make yourself look good. You’re just the guide to help others achieve their goals and dreams.

It reminds me of the story that Gay Zenola MacLaren shared in her memoir, about a chance encounter with Mark Twain:

He opened the door for me himself. As we said good-bye, he put his fingers lightly under my chin and lifted my head up so that my eyes met his.

“Little girl,” he said earnestly, “keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.”

At BOS Media Group, we believe that’s how digital marketing should work – it’s about making others feel that they can achieve greatness.

Maybe it’s time to re-think marketing. Know your audience, position your company to serve those needs, and make them the hero.

Please let us know if there’s anything we can do to help you shine!

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