Tell me the truth, how many times have you helped your friends move? If you own a truck, I bet your number is higher than most. Have you heard this quote before? “True friends are the ones who have a truck.” If you haven’t, it’s because I just made it up. But seriously, having a friend who has a truck will double your life’s pleasure and happiness. I also just made that up. But don’t you think there’s a bit of wisdom in that? You’ll avoid so many challenging hassles of life as you will eventually find that perfect couch on the Facebook marketplace or that patio furniture someone is giving away…all you need is a truck. Let me rephrase that. All you need is a good friend with a truck.

In exchange for a day of free labor and transportation from your good friends, how about some pizza and some beer? It’s an unwritten and obvious currency exchange: (Labor + Truck) = (Pizza + Beer) = Friendship —a perfect algebraic formula.

Until…you turn my age. Have you heard this quote before? “A herniated disc is not worth the free pizza & beer.” I just made this up as well, but there’s for sure 100% truth in it. There needs to be a different type of creative “currency exchange” at my age.

There’s a give and take in most healthy friendships, and that’s just natural. Did you know there’s a give-and-take relationship in a landing page design? But before we unpack the “perfect algebraic formula,” let’s recap our Landing Page Series and what we’ve learned so far:

• The difference between the Homepage and the Landing Page – Read it Here
• The Hero Image and Message Design – Read it Here
• The Stakes – Read it Here
• The Value Proposition – Read it Here
• The Guide – Read it Here
• The Perfect Paragraph – Read it Here

When an audience lands on your landing page, they find you because they are looking for a solution to their current struggle. Although they found you and can obviously see that all the bullet points above on your landing page speak directly to their soul, they are just not ready to commit yet. They just met you; it’s going to take some more convincing before they decide to go on a date with you.

So, how do you further foster this relationship with someone who just landed on your page? You offer something valuable to them in exchange for something valuable to you. You need first to brainstorm what would be valuable to your audience. Here are some examples:

• Ebook or Whitepaper: Offer a free downloadable ebook or whitepaper that provides valuable information, insights, or tips related to your industry or niche.
• Exclusive Webinar Access: Provide access to an exclusive webinar or online workshop that covers relevant topics of interest to your target audience.
• Discount or Coupon Code: Offer a special discount or coupon code for your products or services as a reward for subscribing to your mailing list.
• Checklist or Resource Guide: Create a helpful checklist or resource guide that addresses a common problem or challenge in your industry.
• Free Trial of a Software or Service: Allow users to sign up for a free trial of your software or service, giving them a hands-on experience of its features and benefits.
• Email Course Series: Offer a series of informative and actionable email courses delivered over several days, focusing on a specific topic relevant to your audience.
• Printable Templates or Worksheets: Provide downloadable templates or worksheets that can assist your audience in solving a particular problem or achieving a goal.
• Access to a Private Community or Forum: Grant access to a private online community or forum where subscribers can engage with each other and your brand.
• Free Consultation or Assessment: Offer a complimentary consultation or assessment for those who sign up, providing personalized insights or recommendations.
• Contest or Giveaway Entry: Run a contest or giveaway and allow participants to enter by subscribing to your email list. This could involve the chance to win a product, service, or exclusive experience.

Remember, the key is to provide something of value that aligns with your audience’s interests and needs. The more enticing and relevant your giveaway, the more likely visitors will want it.

So, what do you gain in return? Their contact information. Usually, their first name and email. Why? Because in order to foster a relationship, you need their digits. You’ll need to start building a relationship. How? Start communicating together through email. Here’s a great article I wrote on why and how to do this.

I can’t tell you how many times a visitor to my landing page who opt-in/subscribed to my emails contacted me after reading my emails week after week, year after year. They enjoyed my communication, and I eventually earned their trust. This is when the plan + formula all comes together. This is when the labor + truck finally equals pizza + beer.

This concept of a give-and-take exchange is the finale of the series. This concludes all the needed elements for a packed and strategized landing page. I am a bit sad that this series is ending, but I genuinely hope you’ve learned a lot from this. I will always be here if you have any questions or even answers to this series. I would love to hear from you.

In the meantime, let’s continue to brainstorm different ideas of what we can give…not only because we are always looking to gain, but to give because we can, give because we want to, and just give because it helps others. All in all, if nothing is gained from my end, if I can confidently know that I helped someone, I consider that a gain no matter what. It’s still a win/win for me.

Thanks for learning with me through this excellent series. Stay tuned for our next series next week.

Related posts:

A Bike Shop’s Example of Good Marketing Dating Advice Guide or a Hero? The Perfect Paragraph for your Landing Page