Get Started With Your Instagram Workbook
I hope this past month has given you some helpful ways to increase the effectiveness of your Instagram engagement.
As we wrap up this series, we wanted to share one additional tool: an Instagram workbook to follow as you continue to implement your strategy going forward.
The workbook is a step-by-step guide that covers the key areas we’ve discussed. Just to recap:
The Giving Mindset
We start by shifting our mindset from “How can I get” to “How can I give” – this perspective alone can change everything. Instead of thinking, “How can I get more followers?” think: “How can I give my potential clients what they desperately need?”
Key question: What problem am I solving?
The Target Audience
Who is the demographic of people that is most likely to be interested in your product or service? Remember: Random equals Random – when you put out random content, you get random followers, and random followers means random sales and random engagement on your content. One of the most important things you can do as a business is get specific – use categories to define a precise area that you want to own.
Key question: What’s your niche?
Emotions & Visuals
You want to communicate in a way that makes people feel something, whether it’s through slogans, photos or even the colors you use.
Key question: What emotions do you want your audience to feel when they interact with your business, and how can you communicate that visually?
One final note, especially for anyone who still hasn’t gotten the level of engagement that you’re hoping to see: don’t give up. Maybe you don’t have huge numbers, but each of those likes and comments are real individuals who are connecting with your content. It’s more important to foster a few strong relationships at a time than to have thousands of uninterested followers.
If you have any questions about how to best use this workbook, please let me know – I’d love to help. In the meantime, hope to see you around Instagram! I’ll like your stuff if you like mine.