The big update in our house this month is a new addition named Bailey.

She immediately brought so much love into our lives. It’s amazing how her simple desire to play, get attention, and be affectionate helps brighten up the day.

What does that have to do with email marketing? A lot, actually.

First, they’re both completely IRRESISTIBLE. I mean, just look at that picture! With that emoji heart, it almost feels surreal, but trust me, she really is that cute.

Email marketing can have that same power! Studies show that email marketing is the number one most effective vehicle for customer acquisition.

It makes sense – you’re able to connect directly at the epicenter of most people’s lives: their phone. Like a puppy, you nestle right into their inbox, next to messages from family, friends and work. Hopefully you also bring VALUE to the audience (as we talked about last time), making your emails even more fruitful.

And the great thing is, those effects are measurable. Here’s where email marketing might even be BETTER than puppies! It’s kind of hard to quantify “adorable”, but if you want to know if an email campaign is successful, the numbers are readily available.

Open-rate, click-through rate, bounce rate, even the unsubscribe rate. All of this gives you valuable insight into the audience response, and how that’s translating into new business.

But what about the cost? That’s where many of us get stuck. With puppies, it’s the vet, the training, the supplies, the food, and of course, picking up poop.

For an email campaign, the good news is, it’s actually one of the cheapest forms of marketing, with the highest ROI of any campaign. (No wonder we get so many emails everyday!)

But to do it right, it will take a valuable resource: TIME.

At BOS Media, our hope is that you are able to make it PERSONAL, customizing an approach that connects with your specific audience. If you ever need help figuring out your own email strategy, we would love to come alongside you to make it happen.

Like the puppy waiting at the door for you, we’ll be here whenever you need us. Give us a call!

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