I went to Costco yesterday in the mid-afternoon. It was a bit busy and everyone was beelining to the cart area to claim one for their shopping pleasure/comfort before they ran out. Instead of heading over to the typical area like everyone else, I looked over to the abandoned area. It’s a close vicinity of where the carts are positioned but often you’ll see two tangled carts stuck together on the side. I call this the “abandoned area”. No one goes there. As you can obviously observe, someone struggled with these two carts and they are no longer desirable. And I am sure some choice words were uttered under his breath. The visual makes me giggle.

I am an expert. I started working for a grocery store right when I got my driver’s license. My job was to first make eye contact and say hello to the customer, unload the goods from the carts onto the conveyor, then bag it. I’ll load the bags neatly back into the cart and ask if they need help out to their car. I also had to always be continuously aware of the cart inventory…if we were running low, I needed to run out to the parking lot and gather them back into the store.  So, as you can see, I dealt with carts a bunch. And yes, I also dealt with tangled carts that were abandoned. In fact, I became so good at constantly untangling the stuck carts all day long, I became a “tangled cart whisperer”, yes, that’s right, I became an expert un-tangler. Is that even a word? It is now.

What’s my point? Well, ever since my claim and honor of the title, “tangled cart whisperer” I no longer became afraid. For the last almost 40 years of my life, I walked proudly and confidently towards the tangled carts serving two purposes. One, to untangle and save someone the trouble, and two, to show off. The simple knowledge and experience made me the hero…in my own mind of course. Thus, my conclusion. Knowledge = Power.

I am going to start a new series on digital marketing to help you land more clients, create more leads, and bring more traffic to your website. Let’s call this series “The Power of a Landing Page.” I believe once you understand more in-depth what a landing page is (and is not), and how to structure it, design it, and bring traffic to it, you’ll become powerful. So, here it goes.

First, the biggest question I hear and one of the biggest confusion in the digital marketing world is the difference between a Homepage on your website and a Landing Page on your website.  Let me break it down for you because they serve two different purposes.

• Homepage:

• • The homepage is the main or default page of a website.
  • It typically serves as an entry point to the entire website and provides an overview of the site’s content and navigation options.
  • It often includes a site’s logo, and main navigation menu, and may showcase featured or recent content.
  • The homepage is designed to cater to a broad audience and direct visitors to different sections of the website.

• Landing Page:

• • A landing page is a standalone web page created for a specific marketing or advertising campaign.
  • It is designed with a focused goal, such as promoting a product, service, or event, or capturing leads.
  • Unlike the homepage, a landing page usually lacks extensive navigation options to keep visitors focused on the intended action.
  • Landing pages are often used in online advertising and are optimized for a particular audience or keyword.

In summary, the homepage is the central hub of a website, providing a general overview and navigation to various sections. On the other hand, a landing page is a specialized, standalone page created for a specific purpose, often related to marketing or advertising, with a focused call to action.

So, without this knowledge, what is the number one mistake that people make? They spend hundreds or even thousands of dollars creating an Ad to bring traffic to the WRONG page. In fact, the content on the Ad and the page that the Ad leads to creates more confusion than sales.  So, if you’ve run Ads for your business but don’t have a Landing Page, or you’ve never run an Ad to direct traffic to your content for leads, I am going to help you create and design the most effective landing page. I want to make you powerful and not be afraid of the unknown world of tangled digital marketing.

I’ll take the time to show you how the information should flow and how certain positioning of your narrative can spark someone’s attention and in a quick moment or so be engaged in your company…just by being landed on your landing page. I’ll go over what types of images work and why it’s important to use certain taglines to help connect and be relatable which can lead to an interest in someone in your company.

Are you ready to be powerful? Are you ready to tackle the tangled web of digital mess and confusion that you’ve set aside for abandonment? Let’s get to work. Stay tuned.

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