Hello 2021!
Hello and Welcome to 2021!
Over the past month, we’ve been talking about the importance of COPYWRITING.
But some of you may be thinking, “Hanju, I’m not an author. I don’t need to copyright anything.”
First of all, don’t sell yourself short – if you ever wrote a book, I would LOVE to read it. But we’re talking about copyWRITING, not copyrighting. And it really can make a massive difference for your business.
Copywriting is the text that drives every aspect of your marketing. It can positively affect people’s perception of you, and give them a reason to purchase what you’re offering.
The fact is, you’re actually experiencing the magic of copywriting RIGHT NOW. Every word you’re reading was crafted by a BOS Media copywriter. And just to show you what a huge impact it has, here’s what this email would sound like without the assistance of a copywriter:
Me Hanju.
Me do websites.
BOS Media good.
See what I mean? You don’t want your company’s message to the world to sound like it was written by a caveman.
Better copy means more sales, increased traffic to your website, and more time for you to focus on what you do best.
Words Matter. Maybe the new year is a perfect time to re-examine what ideas you are projecting to future customers. If there’s anything BOS Media can do to help you better tell your story, please reach out. We’d love to help.
Farewell 2020!
As we finally reach the finish line of 2020, all of us at BOS Media wanted to say one more huge THANK YOU to everyone we get to work with. In a challenging year, we feel extra grateful for the relationships that add so much meaning to the work we get to do everyday.
Hope we all go into 2021 not taking anything for granted.
We appreciate you!!!
How Copywriting Can Save Lives
Copywriting is serious business – especially around the holidays.
For example:
“Let’s eat, Grandma!” vs. “Let’s eat Grandma!”
That comma may not seem like a big deal, but just ask grandma how she feels about it.
For her, it’s the difference between a lovely family meal and BEING the family meal.*
All joking aside, the question is: are you putting the highest level of care into your copywriting?
On behalf of grandmas everywhere, BOS Media is here if you ever want to take your copywriting to the next level. If your grammar is endangering your gramma, please give us a call – we’d love to have you for lunch to discuss it further!
(I mean – we’d love to HAVE a lunch meeting together, not have YOU for lunch.)
*Editors note: under no circumstances should BOS Media be held liable for any indirect or incidental damage that commas or lack thereof may cause to grandma or other family members. No cannibals were involved or harmed in the making of this email.
If Your Judging This, You Just Made Our Point
First things first: the typo in the subject line was INTENTIONAL.
If you’re one of those people who saw that and instantly felt embarrassed on our behalf, that’s EXACTLY the lesson we hope everyone learns today.
Bad copy is like having a piece of spinach on your front tooth. You don’t know it’s there, but everyone else sees it.
The last thing you want is for that disgusting green speck to shape how people form their opinion of your business.
COPYWRITING MATTERS.
It could literally be the difference between someone wanting to work with you, or dismissing you as unprofessional.
And one last note, to the people who didn’t even notice the typo above and think we might be making too big a deal out of this: I hope you’re listening most of all. It may not be an issue to YOU, but what if it’s a big deal to the client you’re trying to impress? You don’t want to be like that stinky kid in PE class who doesn’t even know he smells.
Sorry for all the gross metaphors, but hopefully it shows how words can definitely capture your attention! If you need any help with your copywriting, just know: we’re hear here for you.
How To Survive The Zombie Apocalypse
You might be surprised at how much “the zombie apocalypse” has come up around BOS Media lately. #mustbe2020
It started on the podcast we recently shared, “Our Last Podcast” – which, to be clear, is not actually our last podcast. We were just reflecting on ways this year has felt like the end of the world, and that got us thinking – if this was the very last thing we got to record, what would we say?
Inevitably, that led to some zombie-fighting protocols. And not to scare you, but we believe they’re already among us: 
Seriously though, this has huge implications for your business. How do we navigate a world of people mindlessly staring at their phones, scrolling through an infinite abyss?
In this context, YOUR WORDS MATTER more than ever before.
Because there’s one thing that’s proven to stop a zombie in their tracks.
No, not a 12 gauge shotgun.
A great story.
That’s why we put so much of our focus at BOS Media on YOUR STORY. With the right words, your story has the power to draw people in and drive your business.
We know finding the right words can be challenging, but it’s essential. The right words will generate interest; the wrong ones will be ignored.
If you ever need support with your copywriting, BOS Media is here for you. We love helping give new language to your message, with words that even a zombie will pay attention to.
Here’s to surviving this apocalypse, together!
Our Last Podcast [Podcast]
2020 has felt like the end of the world, so that got us thinking – if this was the very last podcast we ever got to record, what would be our final words?
To be clear: Our last podcast is NOT our last podcast. But we decided to use the post-apocalyptic atmosphere of this year to ponder: what’s the best advice we would give our kids as they finish high school/college?
Hopefully, it helps your business as well!
Click on the play button below or above to list to Episode 11 of the Make it Matter podcast.
Thanks for listening!!
BLACK FRIDAY SPECIAL – 100% Off All Items In Store!!!
That subject line may have been a bit misleading… since we actually don’t sell products in stores.
BUT we do have ideas for some sweet BOS Media merchandise in the future – how about BOS Media flamethrowers?!? Perfect for the kids.
Seriously though, we know this week is usually all about food and family, and we recognize that this year may present a challenge to some of your normal traditions. You might not be around the same table as last year, or able to connect in person with loved ones.
Wherever you are, we want you to know: WE ARE THANKFUL FOR YOU. At BOS Media, we really believe that relationships are the most important thing in the world. We genuinely hope that everyone we work with feels like family.
Please let us know if there’s anything we can do to support you this holiday season.
Happy Thanksgiving!
What’s Stopping You?
All this month, we’ve been talking about how creating a lead generator with an email campaign can be a game-changer for your business. The only question is,
What’s stopping you??
We’ve already answered every question you might have:
- Why should I do this? (creating value drives business!)
- What if I don’t know what to write in an email? (you have so much to give!)
- Do email campaigns actually work? (umm, are puppies cute?)
- What if people don’t like what I send? (an unsubscribe is not the end of the world!)
- Digital marketing is not my specialty – how do all this alone? (you don’t have to)
That last question is where BOS Media Group comes in.
We really believe that a strategy to capture emails will revolutionize your business, and we would love to help make it happen.
This is WHAT WE DO – it might feel like extra work to you, but it’s literally our favorite part of the job. We’ll come alongside you, customize the perfect plan to fit your needs, and then present you to the world.
Don’t stop now – give me a call!
You are one click away from taking your business to the next level – let’s get to work!
Negatives Into Positives [Podcast]
I love this quote!!
“The road to success is paved with mistakes well-handled.” – Danny Meyer
Mistakes we make in business are like waves in the ocean for a surfer – there’s always gonna be another one, the only thing you don’t know is how big it’s gonna be or what the timing is. But the goal of a surfer is not to try to tame the ocean of its waves, the goal of a surfer is to not get knocked off his or her surfboard, by the same wave that’s knocking everybody else off theirs.
In this episode, Bru and I talk about how to stay on the surfboard by simply turning a mistake into something positive that will help you establish a brand that people will choose to be loyal to.
Click on the play button below to list to Episode 10 of the Make it Matter podcast.
Thanks!!
Road to Success [Podcast]
Welcome to episode 10 of the Make it Matter Podcast – today we talk about what happens when something goes wrong, and how dealing with it the right way can change everything.
I know you wish every interaction with a customer or a client could be perfect, but that’s not reality. The big question is: what happens next? How you handle it could make all the difference.
Success in business is NOT about avoiding mistakes – it’s the grace that follows. Will you be petty and defensive, or will your kind response end up being what the customer remembers most?
So, just to sum up our episode, here are the 3 things that we hope you can get out of this:
- The customer may not always be right, but you gain nothing by proving them wrong.
- Assume that people will tell the world about the mistake, so give them a good ending to the story!
- “The road to success is paved with mistakes well-handled.” -Danny Meyer https://www.amazon.com/Setting-Table-Transforming-Hospitality-Business/dp/0060742763
So our hope for you and your business is that you not try to cover up your mistakes and be seen as this flawless, perfect, and beautifully run business…but be more real and authentic by exposing your mistakes and make it right by turning it into a positive.
