One of my favorite commercials growing up was this ad for Juicy Fruit:

The 80s vibes are so strong, and it’s very funny to see how the mere act of opening a pack of gum can instantly change your life. You might be one stick of Juicy Fruit away from being the coolest person in town who everyone is attracted to when they see you on water skis – who knew chewing gum could be this fun??

Last week, we talked about the importance of incorporating videos on your website and in your digital marketing strategy. If you do it right, using videos will:

• build trust in your company
• clarify your product or services
• help generate more business

There are four different types of videos that businesses can use to make this happen: Explainer/Demo Video, Testimonial Video, Behind-the-scenes Video, and a Helpful Blog Video. Over the next few weeks, we’ll go into more detail about each one so you can answer:

What kind of video makes the most sense for your business?

For today, let’s talk about the Explainer/Demonstration video.

Like the Juicy Fruit commercial, this type of video shows your product or service in action. This is especially helpful if you offer something that might require a little more explanation. Your goal is to take the mystery out of the equation, so your customer has even more confidence to make a purchase.

This is especially important in today’s marketplace. Most customers will make their first impression of you ONLINE. It doesn’t matter how friendly you are in person, or how amazing your product is to use – if you can’t make that translate online, people aren’t buying it.

Demonstration videos are a great solution – you can show people exactly how things work, and give them the opportunity to see how they would experience it themselves. They are significantly more effective than text alone ––

Research says people are 3x more likely to watch a video than to read the same information, with a much higher retention rate.

So don’t just talk about it.

Open up that pack of gum, get on your jet ski and SHOW THEM what you can do.

By recording a demonstration video, you’ll have something that lives online and engages customers 24 hours a day. That’s a simple way to amplify your sales.

Chew on that!

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