Best Social Media Campaign Winner
First of all, thank you for all the incredible feedback and love from last week’s post. I was overwhelmed by so many of you that responded and shared your own stories…I was deeply touched. See the link below if you haven’t yet read it.
Well, without further ado, I am so excited to share the winner of this year’s Best Social Media Campaign. And the winner is….(drum roll)….Apple!!
Okay, I know what you are thinking…duh…of course it’s Apple…the most innovative, the most creative, and the most over-resourced company in the world. They have an amazing social media team, gather all the brilliant minds, come up with creative ideas, curate and execute engaging content, and throw money at it to make it awesome. Right? No…you are so wrong.
What they did was beyond great. This is why I chose them to be the winner:
- First of all, they decided to make their campaign UGC (User-Generated Content). They didn’t hire anyone to create content. They simply launched a campaign for anyone to submit their photography or videos captured on their personal Apple products. I love this because one of the determining factors of a successful campaign is engagement. By making it UGC, it automatically created engagement by just allowing the general public to participate.
- Each entry had its own unique storytelling of how and why the content was created. Not only did they get to share their work with the world through Apple’s brand and platform, but they also got to add their voice. They were potentially seen by over 27 million followers and each post received around 75K to 275K likes.
- Each post has a link to the creator’s Instagram handle. Again, Apple uses its strong brand, its fame, its credibility, and its platform to make others famous and known. I think this is really awesome.
- Apple’s Instagram feed is simple and beautiful. And it captures their brand message of “Think Different”. It’s a two-tiered promise to create products based on seeing the world a little differently and inspire their customers to do the same.
Are you inspired to launch your own Social Media Campaign in 2022? I hope this example can offer a simple guideline for your success as well. I know we may not all have 27 million followers yet like Apple, but I know we all have creative and unique ideas and the desire to make a positive impact in the world. It all starts here. One small step at a time.