A logo is so much more than just an image, text or a symbol; it’s a representation of who you are, what you value and what you believe. If you do it right, it can capture the whole story of your company in a meaningful way. A well-designed logo will help customers remember you and build trust, which is the foundation of great marketing.

Starting the design process can be a bit tricky, but don’t worry. We’re here to make it clear and easy for you – here are the questions we tend to get asked when it comes to logo design.

What is your typical design process?

We guarantee that you’ll end up with a logo design you’ll love. Here’s how.

• After getting some information from you from a detailed questionnaire, we offer up to 7-10 different conceptual designs for review. We present the design via zoom call or by video presentation. We want to make sure you understand how the designs were derived and give you insight on our creative process.

• From these designs, you then can either pick a concept to modify or offer feedback to come up with additional options.

• We can even offer more conceptual design if you are not 100% satisfied with the first set…but with lots of feedback and collaboration, we’ll get it nailed.

• Sometimes, there’s a detour…you might change your mind on the direction and ask to start over. (This can get a bit tricky, depending on how much work has already been invested and how clear the new direction is…) This does not happen often but it can occur. Again, we are all about creating something you love, so we stay flexible.

How many rounds of revisions do you offer without extra fees?

• When the concept is chosen, we offer 3 sets of revisions.

• After the 3 sets of revisions, we offer 3 more. (usually these are minor tweaking, different color options…etc). These are a guide to keep it from getting out of control. But again, we stay flexible.

• We usually won’t nickel and dime nor even charge extra for minor edits beyond the 3 sets of revisions. But sometimes, the revisions can get out of hand due to the client’s redirection or indecisiveness…which we understand fully because it’s a creative process. We just ask for fairness about any additional fees since the workload and the labor is unexpected and out of scope. We can discuss this more if we arrive at this point.

Are the Brand Guidelines provided?

We offer several different packages depending on your needs. Our basic package is for logo design only, but for an additional fee, we provide a detailed branding guide. We can show you some of our branding guide examples we’ve done for our previous clients per your request.

What file format will be provided when complete?

We will provide whatever file you need, including vector and high resolution image files. (.ai, .jpg, .png, .svg, .pdf, .tiff, .psd, .eps).

How much do you charge?

For a basic logo design including: New logo, Color Palette, Font and Typography, we charge $2500. Additional options can include detailed branding guidelines, messaging, visual identity, defining cultural ethos, etc, and will be custom quoted upon request.

One of our favorite things in life is to truly GET TO KNOW YOU, then translate that into a customized look for your business.

Logo design is almost like letting BOS Media be your personal stylist. In the words of Vidal Sassoon, “If you don’t look good, we don’t look good.”

Our mission is to make you SHINE. Let us know whatever we can do to help!