These are Great Sales Hacks, but Know This First

Posted 22 November By Hanju Lee—Sales—No Comments

These are Great Sales Hacks, but Know This First

Have you ever searched for “sales tips and hacks” on Google or TikTok? If not, you should—it’s a treasure trove of valuable insights into what’s working, what’s trending, and what’s not working in the world of sales. For example:

A powerful tip to guide people in choosing the right product is using these four magical words: “Most people chose this…” People naturally desire what others want.
Another effective strategy is to focus on helping rather than selling. Stop pushing products and start building trust; sales will follow.
Another sales hack is before revealing the price, prepare your potential customer by saying, “It’s really expensive.” This approach either aligns their expectations with the cost or makes the actual price seem more reasonable.
Or how about this one? Bake cookies resembling feet, leave them with your business card, and say, “I don’t want to bug you; I just want to get my foot in the door.” It’s a memorable touch that ensures they won’t forget you.

While these examples offer creative and sometimes corny approaches to sales, they may only be effective during specific phases of the selling process.

Knowing which product is popular won’t matter if customers haven’t heard of your company, and discussing pricing is irrelevant if they don’t understand how your product solves their problem.

So, let’s define the 3 different phases of the customer’s purchasing process.

Phase 1 – Awareness: This is the initial stage where the customer becomes aware of your product or service. At this stage, your goal is to attract attention and generate interest.

Phase 2 – Consideration: In this phase, the potential customer has shown interest and is considering your product or service. Your goal is to nurture leads and provide more detailed information to help them make an informed decision.

Phase 3 – Decision: This is the stage where the potential customer is ready to make a decision and convert into a customer. Your focus here is to provide the final push.

These three phases represent a general framework, and the specifics may vary depending on the nature of the business and the industry. This is a helpful concept for businesses to understand the customer journey and tailor their sales efforts accordingly.

So, here are some more specific tips and hacks depending on which phase your potential customer is in. In fact, let’s even get more specific. Let’s set an example of what you can do if you are running a dental practice:

Phase 1 – Awareness:

Content Creation: The dental practice creates blog posts, social media content, and videos on general oral health, common dental issues, and tips for maintaining a healthy smile. This content is designed to reach a broad audience and attract people who may not be actively seeking dental services but are interested in oral health.
Social Media Presence: The dental practice maintains an active presence on platforms like Instagram and Facebook, sharing engaging content such as infographics on oral hygiene, fun facts about dental care, and encouraging followers to ask questions about their oral health.

Phase 2 – Consideration:

Email Campaigns: The dental practice collects email addresses through a newsletter signup on their website. They send out newsletters with more in-depth content, such as articles on the benefits of preventive dental care, the importance of regular check-ups, and information about different dental treatments.
Webinars: The practice hosts webinars on specific dental topics, like “Understanding the Importance of Dental Cleanings” or “Options for Teeth Whitening.” These webinars provide valuable information to those considering various dental procedures.
Lead Scoring: The practice uses online forms or surveys to gauge the level of interest of potential patients. For example, someone who downloads an in-depth guide on dental implants might score higher as they are likely in the consideration stage for a specific procedure.

Phase 3 – Decision:

Personalized Consultations: Once a potential patient has expressed interest, the dental practice offers free consultations. During these consultations, the dentist addresses the individual’s specific dental concerns, discusses treatment options, and provides personalized recommendations.
Patient Testimonials: The practice showcases video testimonials or written reviews from satisfied patients who have undergone successful treatments. This helps build trust and confidence in the decision-making process for potential patients.
Limited-Time Offers: To encourage decision-making, the dental practice might offer limited-time promotions, such as discounts on certain procedures or special packages for comprehensive dental care.

By strategically addressing each stage of the sales funnel, the dental practice can attract new patients, nurture their interest, and ultimately guide them toward making informed decisions about their oral health.

I’m curious about your strategies—what’s working for you, and what have you tried that isn’t working? Let’s learn together in our “Sales” series. I hope you find this information valuable in your entrepreneurial journey.