When we think about having a vision, often we picture the greatest visionaries in history.

They are charismatic, brilliant, incredible communicators, inspiring and even good looking. But what about the rest of us?

The truth is, we are all able to have vision and we are all able to communicate it. Remember, the essence of the word “vision” just means being able to see.

Especially in an organization, this sight is desperately needed. Like we said last week, vision answers the “Where?” question. People will not follow if they don’t know where you are going.

The pressure can be daunting as a leader, but we don’t need a grandiose dream or something that would dramatically impact the world around us. We just need 4 simple ingredients – once these are determined, write them down and communicate them often.

1. Vision should be CLEAR
2. Vision should be INSPIRING
3. Vision should be PRACTICAL
4. Vision should be ATTRACTIVE

If you don’t know where to start, think of it this way: Vision is simply figuring out what the future should look like.

As Stephen R. Covey says in The 7 Habits of Highly Effective People, “Start with the end in mind.”

Think of yourself as standing in tomorrow—say, three to five years from now. Imagine the future you see for your…

• Team
• Products
• Sales and Marketing
• Impact

What do you see? What does it look like? What’s possible for you and your business?

Write a long paragraph describing and articulating what you see. This is vision.

Once you have this written, we can take our next steps.

Can’t wait to see what happens next!

Related posts:

Does Your Team Know Where You Are Going? But Why? How NOT to Write Your Mission Statement Mission: Possible