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Hey, It's My Birthday and I am Getting a Tattoo

“Hey, it’s my birthday and I am getting a tattoo of a Suzuki Logo on my arm!” – said no one, ever!

I can’t believe it’s already been three years since my new adventures of entrepreneurship. For me, it’s about no more bosses, no more vacation request forms, no more phone calls explaining why I’ll be late coming in and no more working twice as hard just to be under-valued and unappreciated…

But freedom from the 9-5 also comes with a price. How about a 60-80 hour work week with no guaranteed overtime pay? How about living with a constant reminder that the next paycheck has to be fought for and won? How about your weekends and vacation time with your laptop fully charged looking for the nearest wifi to respond with project updates? There are pros and cons to every road you take and rewards and suffering with each path you choose. Each decision can result in self doubt and envy of the “grass being greener on the other side”.

Whether you are a 9-5’r or an entrepreneur, the most important aspect of your own health, happiness and fulfillment depends on your purpose and your “why”.

Ok, if you just read through that without any reaction or your heart pounding, you didn’t read it right. So, I’ll say it again…Your own health, happiness and fulfillment depends on your PURPOSE! I heard this next quote a long time ago when I was in high school and I’ll never forget it. “Living without a purpose is worse than not living at all.”

The purpose of any business should be to help change people, to help change them from one thing to something else. You can help change people from being unsatisfied, unfocused and unmotivated to thriving, adventurous and passionate people living out their full dream.

Great example of this is Harley Davidson. They helped satisfy the craving of the overworked and stressed out successful businessman who yearned for a safe rebellion, new adventure and the promise of the open road. So much so that consumers of Harley Davidson were even willing to get a permanent tattoo of the logo that got them there.

“If all you want is transport, buy a Suzuki, no one gets a Suzuki tattoo.” -Seth Godin

The problem is that we (me included) lose our focus and our purpose in the midst of running and operating our business. The day to day of putting out the fires, trying to satisfy every client and the constant hustle for our next project can wear you down. We must learn to step back and remind ourselves why we do what we do. What is our purpose? How are we helping change others? So, here’s me stepping back and reminding myself why I do what I do…

I help people reach their dream. We all have dreams, we just don’t know all the steps to get there. Most people get stuck and stop moving forward in their dream because they run into a technical difficulty…how do I create a brand? What about a website? How do I communicate my dream and broadcast it to the world? How do I get people to know me and my new business so I can help them? These are the questions that I can help answer and help implement so that you can continue on in reaching your dream.

So, what is your dream? What is your purpose or your “why” in that dream that you have? How will this dream help others? What steps will you take in fulfilling it? People instinctively look for meaning; they look for something to believe in and rally around. In a world where most businesses focus only on growth and sales, the opportunity to serve people on a deeper level is wide open. The results can be amazing! And yes, growth and sales often follow suit.

Whatever your dream is, I hope it leads to a permanent mark on the people that you will serve…a tattoo perhaps. LOL.

Hanju is the owner of BOS Media Group, a marketing, consulting and creative agency in Orange County, CA. Hanju has a passion for working with entrepreneurs and small businesses to inspire, teach and resource their vision to help become a reality. He also loves anything outdoors, he prefers fancy restaurants with outdoor seating…like McDonalds.
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